Team

People behind the work

Senior practitioners on your account—no bait-and-switch to juniors after the proposal.

Alex Mercer

Founder & Principal

Former product lead turned growth partner. Obsessed with offer clarity and funnel economics.

Head of Strategy

Builds positioning and GTM plans for B2B and professional services brands.

Creative Director

Leads brand systems and campaign creative—editorial, bold, and on-message.

Director, Performance

Owns paid media and lifecycle—testing cadence, creative rotation, and honest reporting.

We also work with a vetted network of specialists—developers, illustrators, and media buyers—when a project needs extra firepower.